Self-assessment tool · Free
Channel Gap Scorecard
Score yourself before the buyer meeting.
Most brands do not discover their retail readiness gaps until they are already in a buyer meeting. This scorecard tells you where you stand across the five dimensions buyers evaluate — before you send a single pitch. Check every statement that is true today, not where you intend to be.
5 sections25 statements8–12 minutesNo sales call attached
What retail buyers check before you walk in the room
- Your Amazon price against your proposed retail price — checked before the meeting starts.
- Your sell-through rate, if you are already in any doors — pulled from syndicated data.
- Your MAP compliance — visible in two minutes from a basic Amazon search.
- Your velocity claim against comparable items in their category — buyers know this number cold.
- Whether you have studied their business — it shows within the first three questions.
Running score0/100
Your result
0/100
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Per-section heat map
Priority actions
The Retail Readiness Review turns these results into a written go, fix, or wait plan for a $2,500 fixed fee. An inquiry does not book a session or commit you to payment.
Channel Checkride · channelcheckride.com