Start with the decision in front of you.
Fixed-scope work first. Larger projects follow only when the Review shows they are warranted. Final scope and price are confirmed in writing before any work starts.
Engagement options
Start with the $99 Benchmark, the $500 Snapshot, or the $2,500 Review. Larger engagements run from $8,500 to $18,000, with monthly support after launch.
Retail Readiness Benchmark
$99
Get an automated 21-check report with a ranked list of fixes.
Channel Snapshot
$500
Get a short written assessment, delivered asynchronously. No meeting included.
Retail Readiness Review
$2,500
Work through a specific buyer, launch, or inventory decision with Steven.
Includes an intake and channel review, a 90-minute working session, and a written go, fix, or wait recommendation.
Foundations
$8,500
A four-week retail readiness build. Set channel economics and assign launch responsibilities.
Category Playbook
$12,500
Five to six weeks. Channel map, retailer positioning, and assortment strategy.
The Checkride
$18,000
Six to eight weeks of line review and pitch readiness.
Post-Launch Support
$2,500 per month
Support after launch, with a three-month minimum.
Fractional Head of Retail Growth
$5,500 per month
Get senior retail leadership for an agreed set of accounts, priorities, and operating decisions. Six-month minimum.
Buy the smallest engagement that resolves the real decision.
Start with the Review.
If you do not yet know what is broken, verify the problem before committing to a larger build.
Choose Foundations or a Category Playbook.
Use Foundations to set channel economics and launch responsibilities. Use a Category Playbook for the channel map, retailer positioning, and assortment strategy.
Add fractional support.
Choose fractional support when the value depends on continuity through buyer conversations, launch, and reorders.
Work that can be used after the meeting.
Every project engagement produces a written operating deliverable with prioritized decisions, ownership, sequencing, and the commercial logic behind the recommendation. The goal is not another presentation. It is a plan your team can execute.
Five situations where this work changes the math.
A buyer meeting is approaching.
You need to know whether the assortment, economics, operations, and story will survive buyer scrutiny.
Retailer interest arrived early.
The opportunity is real, but the business is not yet ready to support the purchase order responsibly.
Sell-through stalled.
You need to separate product, pricing, merchandising, demand, and execution problems before spending more.
A distributor is flat.
You need an objective view of competency, capacity, commitment, and the brand-side support system.
The existing strategy is collecting dust.
You need to know what to keep, what to discard, and what should happen first.
Pressure-test the plan before the channel tests it for you.
Send your brand, current channels, target retailer, and timing. We will tell you whether the Review is the right starting point. An inquiry does not book a session or commit you to payment.