Pricing reflects scope, not hours.
Every engagement delivers a written strategy document. Not a presentation. Each tier builds on the free Channel Gap Scorecard and scales with the complexity of your channel situation.
Scoped to the channel you are actually trying to open.
All three tiers are delivered in 14–21 days from kickoff.
Local & appointment-based
$4,500 – $7,500
Appointment-based or local service businesses entering retail — gyms, salons, beauty services, local food brands.
- Full Gap Scorecard assessment, beyond the free audit
- Local distributor and retail partner evaluation
- Go-to-market sequencing for your geography and category
- Written strategy document, 8–12 pages
After: monthly retainer available; most build clients continue on advisory support once they begin retail execution.
Consumer brands — electronics & CPG
$7,500 – $10,000
National consumer brands — electronics, consumables, food, beverage, home goods — targeting major retailer placement at Walmart, Target, Best Buy, Costco, or Amazon.
- Complete Retail Readiness Scorecard, five-dimension assessment
- Channel gap analysis across 4+ major retailers
- Distributor network and sales rep assessment
- Competitive assortment architecture review
- Pricing integrity and margin analysis
- Go-to-market sequencing with timing recommendations
- Written strategy document, 12–16 pages
- Implementation roadmap with resource requirements
After: 40–60% of brands continue on a monthly retainer for execution support. Some engage us for post-placement diagnostics when sell-through isn’t moving.
Manufacturers & B2B operators
$8,500 – $12,000
Manufacturers and industrial or B2B operators with complex channel structures; selling through distributors, reps, system integrators, or multi-tier channel networks.
- Multi-channel readiness assessment across manufacturing, distribution, and B2B
- Distributor and representative network evaluation — coverage, competency, execution risk
- Channel conflict analysis and hierarchy mapping
- Margin architecture and cost structure review
- Priority sequencing for channel activation
- Written strategy document, 14–18 pages
- Rep and distributor support recommendations
- Post-placement execution roadmap
After: monthly advisory retainer available for ongoing distributor management and channel activation support.
Every channel tests something different.
Target tests shelf clarity. Walmart tests cost discipline. Costco tests inevitability. Best Buy tests self-explanation. Amazon re-tests buying behaviour every single day.
Your audit identifies which tests you are failing and why; we tell you exactly how to fix it before you pitch.
Manufacturing channel strategy has a different skeleton again. There, success hinges on distributor competency and rep bandwidth — we identify which partners are actually equipped to move your product and which are dead weight.
$1,000 – $3,500 per month.
Getting the strategy document is step one. Executing on it is where the value lives.
- Monthly 60-minute strategy call
- Written recommendations for that month’s execution priorities
- Distributor and retail execution support — problem-solving calls as needed
- Access to our network: buyer introductions and distributor connections, where relevant
- Quarterly written update on channel progress and readiness gaps
Managing distributor relationships, navigating shelf resets, fixing sell-through problems — most brands need continuity once they are in the door, and most underestimate how much it matters.
You have taken the free audit. Here is what comes next.
Tier 2 or Tier 3
If your gap analysis surfaces something fixable with an operating manual and clear sequencing, you likely need Consumer Brands or Manufacturers. This is 80% of brands.
Tier 1
If you are local, appointment-based, or building retail inside a defined geographic region, Tier 1 is the fit.
Add the retainer
If you need continuity through the execution phase — distributor relationships, sell-through, reorders — a monthly retainer compounds the value of your strategy document.
What happens once you submit.
A written assessment of your retail readiness gaps.
No sales call. Findings only.
If there is a fit, we send a discovery call invitation.
Thirty minutes. We talk through which tier matches your situation, scope the engagement, and answer questions about the process. If there is not a fit, we say so.
Kickoff within five business days.
From that point you receive a complete written strategy document in 14–21 days.
Cost is clear upfront. No surprises. You are not paying for hours; you are paying for a finished strategy that is executable on day one.
Five situations where this work changes the math.
You have built a great product and you are moving volume in DTC or one small channel.
You are ready to hit retail; you do not know if you are ready. You are not. Most brands aren’t — that is the whole point. This audit finds what you need to fix before a buyer ever talks to you.
You tried retail. Sell-through died.
The distributor says your product isn’t category fit. You think the problem might be distributor execution. You might be right. Or your assortment is wrong for that channel. Or your pricing tier is wrong. Or all three. We tell you what actually happened and what to do about it.
You are negotiating terms with a major retailer.
You want to walk into that meeting understanding what they actually care about. They care about what the channel test requires. Most brands do not know what that is. We walk you through it.
You have a distributor who has been flat for two years.
You are not sure whether to invest more in the relationship or find someone new. We evaluate distributor competency, capacity, and commitment, and tell you whether it is a relationship problem or an execution gap.
Your last advisor’s strategy document is collecting dust.
You are not sure which recommendations are actually valuable. We audit the work. We tell you what to keep, what to discard, and what to execute first. Then we help you execute it.
Before you choose a tier.
- What is the difference between the three tiers? Scope and channel complexity, not effort. Tier 1 covers a defined geography. Tier 2 covers national consumer retail across multiple major accounts. Tier 3 covers multi-tier distribution, reps, and channel conflict.
- Do I need the optional retainer? No. Most brands add it once execution starts and the questions shift from “what is the plan” to “this account is not reordering.”
- What if my situation does not fit these tiers exactly? Say so in the audit. We scope to the situation and quote against it.
- Do I have to take the free audit first? It is the fastest way for both of us to know whether there is a fit, and it costs nothing.
Start with the free Channel Gap Scorecard.
Six systems. Eighteen statements. Eight to twelve minutes. You will know where you stand before you spend anything.
Take the Channel Gap Scorecard Email INFO@draymoorventures.com