RESOURCES · INFOGRAPHICS

One page, one decision.

Each of these compresses a piece of the method into something you can print, pin up, or put in front of a team. Written articles for each will follow.

The 5-Channel Framework: what Walmart, Target, Best Buy, Costco, and Amazon each actually test.
The 5-Channel Framework What each retailer actually tests — cost discipline, shelf clarity, self-explanation, demand inevitability, and daily buying behaviour. Article to follow.
The Transition Map: what DTC gives you, what retail removes, and the sequence that works.
The Transition Map DTC to retail — what changes, what breaks, and the four-step sequence that survives it. Article to follow.
Buyer Meeting Intelligence: the four questions buyers ask and what they already know before you arrive.
Buyer Meeting Intelligence What a buyer has already checked before you walk in, and the four questions you will be asked. Article to follow.
MAP Enforcement Framework: a three-tier response to pricing violations.
MAP Enforcement Framework The three-tier response to pricing violations, and why clean MAP compliance is worth more to a buyer than co-op budget. Article to follow.
The Survival Clock: the eight-week performance window after placement.
The Survival Clock The elimination pipeline starts at week eight; the call comes much later. The gap is where surviving brands act. Article to follow.
Price Architecture: retail margin math from FOB to shelf and the full landed cost stack.
Price Architecture Retail margin math from FOB to shelf, and the full landed-cost stack that eats the gross margin. Article to follow.
Same cost shock, four different retailer responses.
Same Cost Shock. Four Different Responses. How Walmart, Costco, Target, and Amazon each handle input cost pressure — and why it almost always lands with the supplier. Article to follow.

Want the diagnostic behind these?

The Channel Gap Scorecard scores all six systems in eight to twelve minutes.

Take the Channel Gap Scorecard Email INFO@draymoorventures.com